Directories and Incoming Links

Perhaps the single most important thing that affects your web sites ranking is incoming links. However, it isn’t as simple as just getting incoming links pointing to your site, the links need to come from credible sources. To boost relevancy, links surrounding text need to contain industry phrases and the link itself can give you a boost if the linked text contains a key phrase that you would like your site to be known for. (more)

URLs and Linking for SEO

I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? — You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same. 

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