The key to increasing site relevancy is to have relevant content. In a recent exercise for a client, I was looking for industry terms and phrases to use for a marketing campaign. I used Google’s keyword tool that examines your site for relevant phrases and produces a list of grouped terms from which you might build a AdWords campaign. (more)
Perhaps the single most important thing that affects your web sites ranking is incoming links. However, it isn’t as simple as just getting incoming links pointing to your site, the links need to come from credible sources. To boost relevancy, links surrounding text need to contain industry phrases and the link itself can give you a boost if the linked text contains a key phrase that you would like your site to be known for. (more)
I mention in my earlier post that you should choose to use www or not, but regardless, stick with it. Another issue that arises is that you can’t always control how someone else will link to your site. While most will include www. others wil not. To insure that all you links are cataloged in the search engines uniformly, you should implement a couple of rules in your .htaccess file. (more)
Well, almost never… I talk about the importance of page names on my SEO page. The trick is to design your site so that you have the best page names with the right content in those pages for top organic results. But what happens if you inherit a poorly designed site, the content becomes obsolete, or a generic term like “MP3 player” is suddenly secondary to a more popular phrase like “iPod”?
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