Don’t use Broad match in SEM campaigns
Previously I has said that you shouldn’t use broad match in AdSense campaigns. While I still lean in that direction, it would be more correct to encourage you to test both phrase and broad match and then base your decision on hard conversions data. (more)
An excellent article on this topic: Google AdWords Marketing: Exact Match Bidding
Categories: SEM
adcenter, adwords, broad match, phrase match, yahoo marketing
