Directories and Incoming Links

Perhaps the single most important thing that affects your web sites ranking is incoming links. However, it isn’t as simple as just getting incoming links pointing to your site, the links need to come from credible sources. To boost relevancy, links surrounding text need to contain industry phrases and the link itself can give you a boost if the linked text contains a key phrase that you would like your site to be known for. (more)

Building National Ads for Local Needs

Google says that they are accurate in identifying only about 35% of “local” traffic. This means if you run ads to your local market there is a good chance that 65% of your target audience will never see your ads. (more)